Blog
MAY 19 '25
bracketlab GmbH
1.
Where does GenAI fit? It’s not automatically high-risk—but it’s far from unregulated. The Act introduces a new category for general-purpose AI (GPAI) models like those powering text, code, and image generation. These models face transparency obligations, copyright safeguards, and, in some cases, systemic risk controls if deemed high-impact. Enterprises using GenAI—especially from third-party vendors—must now scrutinize model documentation, training data summaries, and compliance disclosures. Transparency also applies to your outputs. AI-generated content must be clearly labeled, and any customer-facing interactions with AI must be disclosed. This affects not only IT but also marketing, HR, and legal teams. It’s a cross-functional effort.
Quellen
European Commission. “AI Act Overview.” https://digital-strategy.ec.europa.eu/en/policies/regulatory-framework-ai
European Parliament. “EU AI Act: First Regulation on Artificial Intelligence.” https://www.europarl.europa.eu/topics/en/article/20230601STO93804/eu-ai-act-first-regulation-on-artificial-intelligence
KPMG. “Decoding the EU Artificial Intelligence Act.” February 2024. https://assets.kpmg.com/content/dam/kpmg/xx/pdf/2024/02/decoding-the-eu-artificial-intelligence-act.pdf